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July 27, 2021 3 min read

Natural & organic products are often more expensive than commercial items one can purchase in the shops, but there are so many reasons why purchasing from & supporting a natural-ingredients-based business is better! 

There are typically two main reasons why people choose to go natural. The first is that natural products are better for our bodies, & the second is that they are better for the environment. But there are so many other reasons to go natural.

Natural means free of toxic chemicals & the like which can be absorbed into our bodies, washed down drains or end up polluting landfills & oceans. 

Every natural ingredient has a purpose & beneficial properties of its own. In the natural ingredients sphere, there are no such things as fillers, everything has a function. Whether it's a nourishing skin butter packed full of vitamins, an essential oil with therapeutic benefits, a plant oil full of antioxidants or a botanical with medicinal properties, natural ingredients really do have benefits, & they work. Best of all they can be combined to work synergistically together for a really high performance product.

Natural products are less likely to cause skin irritation, & won’t contain irritating synthetic fragrances, colourants or other irritants. Many people turn to natural ingredients because their skins are irritated by the chemicals found in conventional products. Natural & plant-based ingredients tend not to irritate, but rather are gentle & have many beneficial properties which can even assist with problem skin.

Many natural products are produced & promoted by small & medium businesses. Most artisanal items are individually handmade or batch made, plus there are usually so many stories behind the ‘why’ people make the products they make. Having a reason behind the business is an important driving factor which consumers can also relate to.

Commercial products often don’t take into account the various ethical considerations that conscious consumers may have. By shopping with a small business that produces natural products, you have a better chance of finding products that align with your values.

Small businesses generally have a lower environmental impact than large scale manufacturers & companies.

Because small businesses have to work so hard to stand out from the masses of generic products, much care is put into their product formula, customer service, business ethos & values, packaging, delivery, etc.

Because small businesses often have very high values, they put a lot of effort into sourcing the best quality ingredients & those that align with their ethos. Better sourcing practices usually means better for the environment as well.

Conventional shop bought products are mass produced, with ingredients that are usually of inferior quality & the majority will not be natural, organic or cruelty free. Marketing tactics will have consumers believe that the products do wonders for skin when in fact the ingredients list is filled with petrochemicals, parabens & other nasties. Smart consumers will know how to read the ingredients label & choose products with less harmful ingredients.

By supporting a local small business you are directly supporting livelihoods, rather than enriching the few in major corporations. The more we support local small businesses who are making an impact the more positive change we will be able to facilitate. 

Natural products have greater overall effectiveness. Store bought products are often designed to be used up quickly, requiring frequent replacing which costs more money; this is part of their money-making strategy. Store products typically contain very low concentrations of the ingredients that actually make a difference, costing you more money in the long run to get the desired results. Small batch, natural-based products are likely to contain far more actives & ingredients that actually work than generics found in the shops.

These are just a few very valid & real reasons why going natural is better, & we could go on all day. Going natural is actually quite empowering in a way; you are taking control of what goes into & onto your body & the environment.

You care about what goes into & onto your body, & what goes into the environment. The small businesses that create & promote natural products also care or they wouldn’t be doing what they are doing. But it's also about so much more. By caring & supporting the natural ingredients movement, we are impacting & influencing consumer culture, making positive changes in the industry & ultimately taking responsibility for the future. 

Brenda Hutchinson
Brenda Hutchinson

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